How to find the idea

Paul Graham – look at something people are trying to do, and figure out how to do it in a way that doesn’t suck

Paul Graham – if you try to start the kind of startup that has to be a big consumer brand, the odds against succeeding are steeper. The best odds are in niche markets. Since startups make money by offering people something better than they had before, the best opportunities are where things suck most.

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